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Marketing Analytics, Operations & Reporting Specialist

Simbe Robotics

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Marketing & Communications, Operations, Data Science

Mobile, AL, USA · Remote

Posted on Jul 11, 2024

Growth stage businesses heavily rely on a precise understanding of channel and program performance to invest in what works and halt activities that do not. As such, Simbe’s Marketing Analytics, Operations & Reporting Specialist will play a crucial role in driving go-to-market and company success.

The Marketing Analytics, Operations & Reporting Specialist will be responsible for the functioning of marketing leads, campaigns, systems, and websites, as well as developing comprehensive analytics and reporting frameworks. This role requires a detail-oriented and analytical professional with a strong marketing operations and data analytics background.

This role reports to the SVP of Market, supports all marketing team members, and will collaborate heavily with the Director of Commercial Strategy & Operations.

Lead & Campaign Management

Oversee the lead management process, ensuring efficient lead capture, nurturing, and handoff to sales.
Implement and manage lead scoring models to prioritize and qualify leads based on engagement and fit.
Partner with RevOps to ensure leads are accurately tracked and managed in the CRM system.
Execute campaign setups and monitor performance, conducting A/B testing to optimize campaign elements such as messaging, creative, and targeting.
Monitor and report on lead & campaign performance metrics, providing insights and recommendations to improve lead generation and conversion rates.

Systems Management

Oversee the implementation, integration, maintenance, and optimization of the marketing technology stack (e.g., Hubspot, 6Sense, Outreach, Ceros, Moz).
Ensure all marketing systems are effectively integrated, and data flows seamlessly between platforms.
Troubleshoot and resolve any system-related issues in a timely manner.
Stay up-to-date with the latest marketing technologies and recommend improvements.

Website Performance

Manage the company website, ensuring it is user-friendly, up-to-date, and optimized for search engines (SEO).
Collaborate with content creators to ensure website content is engaging and aligned with marketing goals.
Monitor website performance metrics (e.g., traffic, bounce rate, conversion rate), manage attribution tracking, and implement improvements as needed.
Build landing pages and lead forms and coordinate with web developers and designers for any necessary website updates or redesigns.

Analytics & Reporting

Develop and maintain comprehensive dashboards and reports to track key marketing metrics (e.g., lead generation, conversion rates, ROI).
Analyze marketing data to identify trends, insights, and opportunities for optimization.
Work with cross-functional teams to define key performance indicators (KPIs) and establish benchmarks.
Provide actionable recommendations based on data analysis to improve marketing effectiveness and efficiency.

QUALIFICATIONS

Bachelor’s degree in Marketing, Business, Data Science, or a related field.
Experience in marketing operations, analytics, website management, and lead management.
Proficiency in Salesforce, Hubspot, 6Sense, Google Analytics, and other marketing technology platforms and analytics tools.
Excellent project management and organizational skills
Strong analytical skills and experience with data analysis and reporting.
Strong communication, attention to detail, and proactive problem-solving.
Creative thinker with a strong bias for new ideas.
Ability to work independently and collaboratively in a fast-paced environment.
Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
Experience with hardware/software business models and long sales cycles with high ACV is strongly preferred.