Director / Sr. Director of Account-based Experience (ABX) & Analytics
Simbe Robotics
Data Science
Mobile, AL, USA · Remote
Posted on Oct 18, 2024
ABOUT THE ROLE
We’re looking for a strategic and data-driven leader to join our marketing team as the Head of Account-Based Experience and Analytics. This role will be responsible for designing and executing innovative account-based experience (ABX) strategies that drive growth, increase engagement with key accounts, and deliver measurable results across all stages of the funnel. You will lead efforts across reporting and analytics, campaign execution, and operational efficiency to ensure we’re hitting our performance goals and providing an exceptional customer journey.
ROLES & RESPONSIBILITIES
- Account-Based Campaign Strategy & Execution: Lead the development of integrated ABX strategies and campaigns to target high-value accounts. Oversee campaign execution, from planning to post-launch analysis, ensuring alignment with overall go-to-market and business objectives.
- Reporting, Analytics & Website Performance: Own all marketing reporting, attribution and analytics, providing insights on campaign performance, website engagement, and funnel metrics. Leverage data to make data-driven decisions and optimize campaign outcomes. Manage website performance and its role in driving traffic and conversion from target accounts.
- Marketing Technology Stack & Systems Management: Oversee the marketing tech stack, ensuring systems are optimized, integrated, and driving efficiency across campaign execution and reporting. Maintain system health and ensure best practices are being followed for managing tools like 6sense, Hubspot, Salesforce, Outreach, and other analytics platforms, while empowering commercial tools to take full advantage of them.
- Lead Management & Operational Efficiency: Develop lead management strategies that ensure seamless collaboration with sales, improve lead flow, and maximize conversion rates. Optimize workflows and processes to improve the efficiency and effectiveness of marketing operations, strategically incorporating AI and automation.
- Email, Paid Media & SEO Strategy: Lead email marketing, paid media campaigns and SEO efforts, ensuring they are aligned with ABX strategies and driving quality traffic from key accounts. Monitor performance and adjust tactics to optimize visibility and ROI.
- Cross-Departmental Collaboration: Collaborate with sales, product, and customer success teams to align ABX campaigns with broader company goals and work with product marketing to ensure cohesive messaging across channels. Drive alignment with sales, value, and customer experience to ensure the marketing team is effectively supporting business development and account growth efforts.
- Customer Journey Mapping & Personalization: Leverage customer data and insights to map account journeys and create personalized experiences that resonate with target accounts at every stage of the funnel.
- Data-Driven Insights & Continuous Optimization: Implement a continuous test-and-learn approach across campaigns, using analytics and insights to optimize messaging, channels, and tactics in real-time. Regularly review campaign performance and make adjustments to maximize ROI.
QUALIFICATIONS
- 10+ years of experience in account-based marketing or similar role
- Deep knowledge of selling to executive retail buyers
- Knowledge of AI, automation and robotics strongly preferred
- Proven success in designing and scaling ABX efforts to drive measurable growth
- Rigorous orientation for designing and executing scalable processes
- Proven experience in managing complex campaigns across multiple paid, owned, and earned channels and platforms
- Solid understanding of paid media, SEO, email, and website optimization
- Strong analytical skills in reporting and marketing analytics to inform and instruct team priorities – while shaping executive and board level comprehension
- Hands-on experience with 6sense, Hubspot, Salesforce, Outreach, and other marketing automation, CRM systems, and data management
- Demonstrated success in incorporating AI and automation into funnel management and GTM processes
- Excellent communication and presentation skills
- Excellent leadership, cross-functional collaboration, and team management skills
Simbe Values: R. E. T. A. I. L.
Result Driven - We are customer-centric and results-driven. We strive to create immense value for our team, partners, customers, and investors.
Empathetic - We are sensitive and mindful. We support each other in challenging times, both professionally and personally.
Transparent - We highly value open communication internally, and with our partners and customers. We are receptive to feedback.
Agile - We are agile and always eager to learn. We quickly adapt to changes and customer needs.
Innovative - We are bold and innovative, with an intense focus on product design and user experience.
Leaders - We strive for excellence. We are accountable, the best at what we do, and leaders in our field.